In the final Talk BU Live of 2014, Dr Don Parker spoke about the origins of our modern festive season.听
The talk, entitled, "Is Christmas a season of goodwill or for fighting over TVs on Black (and blue) Friday?", explained how Christmas as we know it was invented by the Victorians. Don went on say that many of the key images and ideas we associate with Christmas were in fact created by advertisers and marketing teams. he explained that these advertisers听created an idea of seasonal giving that听consumers have perpetuated throughout the last two centuries, from Dickensian Christmas cards to televised adverts from听John Lewis and Sainsbury's.听
If you missed the talk you can view it听online on .
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